In this episode of the Hospitality Breakroom, the Rachel interviews Brandon, an integral member of ABODE's Sun Valley team. Brandon discusses his 11-month journey with the company and the importance of hiring long-time locals when expanding into new markets. Initially starting with one house due to a homeowner’s request, their Sun Valley operation has grown to managing ten properties. Brandon's experience in property and association management, alongside his background as a special education teacher, has equipped him with unique skills in handling guests and local vendors. The conversation highlights the value of reading nonverbal cues, building authentic relationships, and understanding community dynamics. They emphasize how ABODE’s slow and respectful approach to entering markets like Sun Valley and Jackson Hole has fostered community acceptance. The episode underscores the importance of partnership and contributing positively to the community, such as supporting workforce housing initiatives. Brandon shares insights into how Sun Valley remains a discreet and private haven, contrasting it with other bustling ski towns. The hosts also discuss sponsoring local events and the significance of being the only short-term rental company involved in such sponsorships. A key takeaway is the emphasis on authenticity and the importance of hiring locals who understand the community's culture. The episode concludes with a teaser for the next season, which will focus on insights beneficial to homeowners. The hosts acknowledge the organic and meaningful discussion, setting the stage for future episodes with valuable homeowner-focused content. The episode wraps up with holiday greetings and anticipation for the new season of the Hospitality Breakroom.