In this episode of the Hospitality Breakroom, Rachel introduces Ryan Midiri from Ski Butlers, a company specializing in ski gear delivery and rental services. The discussion covers the benefits of working with Ski Butlers for those in the vacation rental and property management industries, highlighting the convenience and high level of service Ski Butlers provides. Ski Butlers, recently acquired by Altera, offers access to exclusive benefits and perks for guests, particularly in Deer Valley, where they can help secure lift tickets even on sold-out days. Ryan discusses Ski Butlers' expansion into new markets and their innovative new product, Quiver, which offers a subscription-based model for ski rentals. The conversation touches upon Ski Butlers' comprehensive training program, ensuring consistent and high-quality service across all their markets. Rachel emphasizes the importance of the guest's first few hours upon arrival and how Ski Butlers plays a crucial role in ensuring a positive start. The episode also explores how Ski Butlers has adapted their delivery model to fit the unique needs of different markets, including shorter stays on the East Coast. The episode concludes with a note on the importance of selecting reputable vendors for a seamless guest experience and how Ski Butlers' partnership with Altera has opened up new opportunities for enhancing guest satisfaction.